Looks like ESRI is running a little contest on their GeoNet site.  You earn points by completing “missions”, like answering questions, getting replies marked as helpful, and contributing content.  First place grand prize is a MVP GeoNet Badge, Certificate of Achievement, choice of either ESRI UC Conference registration or Dev Summit Conference registration, and a choice between an Apple iPad or Microsoft Surface Tablet.  There are also second and third place prizes as well.

Though I think this is ESRI’s way to get more people to participate on GeoNet, you cannot pass up that free conference pass and iPad!  Good luck!