Looks like ESRI is starting a new campaign called “See What Others Can’t“. If you attended the 2019 Users Conference in July, you saw some of this already.
According to an email that went out to users, they will be extending the campaign “to include billboards and print, TV, and digital ads.” Billboards and TV? That should be interesting to see. When someone asks you what you do, ask them if they saw the TV commercial or billboard! Here is one of the commercials.
ESRI would like users to embrace and amplify the message on the campaign’s new website to share your stories and feedback with ESRI. Check it out!
SoCalGIS.org 
It’s probably just me; was brought up not to use the word “can’t”. And somehow it feels, I don’t know, competitive rather than inclusive. Sorry ESRI, not a fan.
I did see this on CNN the other night. I’m not a huge fan of the slogan either. But I like seeing Esri in a commercial – helps educate people about location analytics.
Also, it reminds me of what “Brown” did for logistics (2002) and what “BASF” did for plastics back in the early 90’s.